Thank you goes a long way

It’s amazing how the words “please” and “thank you “ have disappeared from our vocabulary in this culture especially when it comes to those who provide our bread and butter, our customers.

Customers, clients, whatever you call them, these are the people who cause your business to survive. They are not just your tweeps, friends or followers they actually patronize your business so why not show them a little love. Most companies focus on advertising to the future clients but what about the ones you have? 

Of course this is a blog about events so we would focus on saying thanks with an event. Use some of your advertising budget to throw a really great customer appreciation event. It as be simple, elegant and here are some tips to do it in style:
From a BBQ to a sit down dinner, nearly every type of gathering can be used to say thanks You know the demographics of your customer, so do a little research and see what would appeal to them. Have your event at a location that fits your business and clientele’s style. If you market to middle class single women, a local spa would me more appropriate than bowling night at the local lanes.
Remember it’s about the customer that’s the focus. If you have gotten great referrals or thank you notes from your customers put them on display at your event. The fact that they took a moment to thank you should be celebrated. A Customer appreciation event would be a great time to launch a customer loyalty program. A well planned Locality programs make your customer feel like that VIP’s that they are.
We once created a BBQ customer appreciation for a beauty salon. This was ideal as most of the clients also brought their children for a fun day out. After the event the host shared that most people were stunned that they did not have to pay for this event and it was a thank you for them! They kept asking what the catch was. Needless to say their clientele increased exponentially after the event.

So shock and amaze your customers by saying Thank You today!